| Summary: | 碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 92 === Our country (Taiwan) had authorized that the insurance company could sale the investment-oriented insurance product. Recently the research of investment-oriented insurance product mainly focuses on regulatory, development and educational training of salesman, etc. The research seeks to investigate the key success factors of how the insurance company to manage the investment-oriented insurance product in Taiwan. And discuss the risk factors that the insurance company will face in the future. The corporate within the converged industry must change to face the challenges hence the successful experience brought from life insurance company will be adopted as to help developing corporate strategy, and pushing life insurance market in Taiwan.
By mining of literatures related, collecting of secondary information materials, a structured questionnaire is generated from for the investigation of KSFs of the investment-oriented insurance product and operating risk in the life insurance company. In addition, the study utilizes statistical techniques, including descriptive statistics and factor analysis, to assess the total 46 issues for obtainment the KSFs of the life insurance company in Taiwan. In addition, the risk factors that the life insurance company will face are financial risk, operational risk, regulatory risk and macroeconomics risk. The conclusion shows the 8 KSFs of life insurance company with significant importance, including the management of computer system and administration in life insurance industry, marketing channel strategies, macroeconomics factor, product strategies, the scale of life insurance company, elasticity pricing strategies, product technology pricing strategies and regulatory factors. In addition, the most important factor in financial risk is that the income from investment is poor. And the most important factor in operational risk is the argument after sell. The most important factor in regulatory risk is that the preferential tax order is in not definite. The most important factor in macroeconomics risk is that the financial market is not sound.
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