A Study of Performance with Agent''s Moving in Taiwan Life Insurance Industry：Evidence from Company P

• Main Authors: Tsui-Luan Chang, 張翠鸞
• Other Authors: Chia-Hsing Huang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/94342006250951570692

碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 92 === As the government has implemented a series of liberalization measures, the life insurance market in Taiwan has been transformed from completely closed market to one open to competition. The promotion of the market share of premium has been the significantly positive goal all the time. To increase the market share, the method of recruiting agents in a large quantity from other insurers has been used regularly. The object of this paper, based on evidence from company P, is to research the performance with agent's moving among Taiwan life insurance companies. By the analysis, we come out some conclusions. The main conclusions of this study are described as following： 1. By the analysis of data between person amount and the FYP (first-year-premiums), we find none relationship is keeping. But there is significantly positive effect between active ratio and FYP. It shows that the life insurance firms should care not only the quantity but also the quality while adopting the recruiting programs. 2. Have measured the active ratio, we find the performance of the new moved agents is higher than the performance of the original units. It shows that the method of recruiting agents in a large quantity from other insurers to increase the market share is valuable.