A Research On Motivation and Performance --The Comparison of the Top Distributor in Multi-level Marketing between Japan and Taiwan

• Main Authors: Chi-ya Kao, 高琪雅
• Other Authors: Rueih-Shyurng Jang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/10820154822890965360

碩士 === 國立高雄第一科技大學 === 應用日語所 === 92 === Abstract The structure of this research starts with Preface as Chapter One and ends with Chapter Five. Chapter One depicts research motive and purpose. Chapter Two lists all reference documentation, which integrates prerequisite study in multi-level direct marketing. Chapter Three illustrates research methodologies, which introduces research processes, research targets, as well as the design and execution of questionnaires and the visit form. Chapter Four focuses on analysis of leading styles and motivation based on the result of questionnaires, and summarizes the result of visit. Finally, Chapter Five describes the findings from this research and the issues to work on going forward. First of all, this research conducted documentation survey on human resource management, motivation, and direct marketing. It then proceeded to the quantitative survey of 250 direct marketers in Taiwan to verify the anticipated leading styles by direct marketers and the right way to motivate and increase operation efficiency. In addition, we also visited six successful direct marketers to verify the definition of the following: Success and the roles of successors, leaders, operation strategies and business motives, and motivation. According to the visit result of this research, we found that successful direct markets in both Japan and Taiwan share the same view in successful marketing and the principles of success. Their common viewpoints are summarized as follows: 1. A successor is confident, diligent, helpful to others, and has set specific and achievable goals. 2. A successor does not take failure as failure; but take it as an unsuccessful way. 3. A successor does not find excuses but focuses on the way to success. 4. Success is not to arrive at the destination; but is the process to endeavor. Next, the commonality of a leader is summarized: A leader 1. is a positive thinker; 2. will follow through; 3. will lead by example; 4. is grateful for everything; 5. is always humble and finds ways to learn and grow. Besides, the ways to increase motivation efficiency are summarized below: 1. Conduct company-wide and product related training. 2. Hold user training, OPP, NDO to develop potential. 3. Host HOME PARTY. 4. Use hint effectively. 5. Set goals. 6. Exploit the power of gratitude. Based on the above result, we found that the motivation factor (or called motive factor), when compared to the leading style factor, is more effective in motivation.