A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel

碩士 === 南華大學 === 旅遊事業管理學研究所 === 92 ===   This study is to explore that A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel. Major to know that when travel information source could affect potential tourist to come into being practice action, and to go into hot...

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Main Authors: Li-jung Lu, 呂俐蓉
Other Authors: Yuan-I Yeh
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/68176845792610131687
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spelling ndltd-TW-092NHU057200132015-10-13T13:23:55Z http://ndltd.ncl.edu.tw/handle/68176845792610131687 A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel 遊客在谷關溫泉區旅遊前資訊搜尋策略之研究 Li-jung Lu 呂俐蓉 碩士 南華大學 旅遊事業管理學研究所 92   This study is to explore that A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel. Major to know that when travel information source could affect potential tourist to come into being practice action, and to go into hot spring travel. And then supply related operator how to get up to advertisement and sale purpose. This study according to tourist information search behavior model by consulting Fodness and Murray’s research results (1999) and the other related internal & abroad literatures to proceed the research. This study use four study face to proceed analysis. Four study face include Nature of Decision-Making, Information Search Tactic, customer character and tourism behavior.     In this study, questionnaires were distributed tourist that dip hot spring at Tichung Gu-Guan hot spring area. The number of valid questionnaires were 334. By way of factor analysis, cluster analysis, ANOVA, and Chi-Square Test et al statistics analysis, the study results are summarized as follows:   1. Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel search more much from opinions of friends and relatives with travel product purchasing experiences is the most important source, and specialized travel magazine & profundity report is the sources most frequently used.   2.By source degree of information source, could segment to three significantly different clusters.   3.In terms of decision-making nature, the three clusters are significantly different in original knowledge by myself, experience of friends and relatives, experience of non-friends and non-relatives, ability collecting information, the perception of time, and have interest collect travel information.   4. In terms of travel behavior, the three clusters are significantly different just in travel frequency, the other aren’t significantly different. In terms of customer character, the three clusters aren’t significantly different. Yuan-I Yeh 葉源鎰 2004 學位論文 ; thesis 115 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 南華大學 === 旅遊事業管理學研究所 === 92 ===   This study is to explore that A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel. Major to know that when travel information source could affect potential tourist to come into being practice action, and to go into hot spring travel. And then supply related operator how to get up to advertisement and sale purpose. This study according to tourist information search behavior model by consulting Fodness and Murray’s research results (1999) and the other related internal & abroad literatures to proceed the research. This study use four study face to proceed analysis. Four study face include Nature of Decision-Making, Information Search Tactic, customer character and tourism behavior.     In this study, questionnaires were distributed tourist that dip hot spring at Tichung Gu-Guan hot spring area. The number of valid questionnaires were 334. By way of factor analysis, cluster analysis, ANOVA, and Chi-Square Test et al statistics analysis, the study results are summarized as follows:   1. Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel search more much from opinions of friends and relatives with travel product purchasing experiences is the most important source, and specialized travel magazine & profundity report is the sources most frequently used.   2.By source degree of information source, could segment to three significantly different clusters.   3.In terms of decision-making nature, the three clusters are significantly different in original knowledge by myself, experience of friends and relatives, experience of non-friends and non-relatives, ability collecting information, the perception of time, and have interest collect travel information.   4. In terms of travel behavior, the three clusters are significantly different just in travel frequency, the other aren’t significantly different. In terms of customer character, the three clusters aren’t significantly different.
author2 Yuan-I Yeh
author_facet Yuan-I Yeh
Li-jung Lu
呂俐蓉
author Li-jung Lu
呂俐蓉
spellingShingle Li-jung Lu
呂俐蓉
A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
author_sort Li-jung Lu
title A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
title_short A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
title_full A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
title_fullStr A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
title_full_unstemmed A Study on Tourist Pre-purchase Information Search Tactic For Gu-Guan Hot Spring Area Travel
title_sort study on tourist pre-purchase information search tactic for gu-guan hot spring area travel
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/68176845792610131687
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