Book Buying Behavior and Consumer Characteristic Study–The Case of Taipei Senior High School Students
碩士 === 南華大學 === 出版事業管理研究所 === 92 === According to 1998 book market research in Taiwan, indicated that senior high school students composed of 31.1% share of market. Although today the senior high school students are still needed to face the colleage entrance examination, but research finded that t...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/43822175739283314733 |