Book Buying Behavior and Consumer Characteristic Study–The Case of Taipei Senior High School Students

碩士 === 南華大學 === 出版事業管理研究所 === 92 ===   According to 1998 book market research in Taiwan, indicated that senior high school students composed of 31.1% share of market. Although today the senior high school students are still needed to face the colleage entrance examination, but research finded that t...

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Bibliographic Details
Main Authors: Wei-hau Huang, 黃偉豪
Other Authors: Ching-Ying Lien
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/43822175739283314733