| Summary: | 碩士 === 南華大學 === 出版事業管理研究所 === 92 === Why can a book be on top bestseller list? What reading procedure hypnotizes can a reader to get indulged in a pleasurable and fascinated phenomenon? The present study, based on the flow theory, sets out to apply phenomenology to construct a “Fiction Reading Fandom Model.” Sampling students from colleges in southern Taiwan, the purpose of this study is to investigate how a reader interacts in the world of a text, stems one’s deep feeling and emotion, and further, falls into the stage of fandom. The results support “Fiction Reading Fandom Model”. The model is a procedure of transmission from input to output which is based on flow experience as a mediator. Individual’s cultural capital stocks are a preliminary stage before entering flow experience which controls challenges of reading activities and the feedback of capability interacting with text. Fandom is motivation of reading which comes from enjoyment of flow experience. The results of this study can serve as a useful reference for publishers to develop marketing strategies as well as their editing work.
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