The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry

碩士 === 南華大學 === 出版事業管理研究所 === 92 ===   Due to the market share of books in Taiwan does not reach large scale and Taiwan has joined in WTO, the conglomerates come to the market one by one. That has impacted the publishing market in Taiwan significantly. To survive, the publishers have to look for var...

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Main Authors: Ching-mei Lu, 陸青美
Other Authors: Li-chih Ying
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/12826318782061305892
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spelling ndltd-TW-092NHU056630022015-10-13T13:23:55Z http://ndltd.ncl.edu.tw/handle/12826318782061305892 The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry 圖書出版業者之經營策略與經營績效之相關性研究 Ching-mei Lu 陸青美 碩士 南華大學 出版事業管理研究所 92   Due to the market share of books in Taiwan does not reach large scale and Taiwan has joined in WTO, the conglomerates come to the market one by one. That has impacted the publishing market in Taiwan significantly. To survive, the publishers have to look for various management strategy to achieve excellent performances.     This research classifies the publishers into six types, i.e. general public, references, textbooks, examination books, children readings and others. With the management strategy issued by Miles & Snow (1978), we group publishes into four types: analyzer, defender, prospector and reactor. And Kaplan & Norton’s Balanced Scorecard, which including financial perspectives, internal business process, innovation and learning, customer, is used to explore the differences in their management strategy by Chi-Square test and ANOVA.     Following are conclusions:   1.There is no significant difference between publishing types, management strategy and scale of investment.   2.Publishers of public books and references with distinct management strategy have no significant differences in emphasis of performances. It has the same result in publishing other books, but there are significant differences in textbooks and exam books.   3.Adopting different management strategy for publishing references has no significant differences in satisfaction of performance. But it has significant difference in publishing general public books, textbooks, exam books and others. Li-chih Ying 應立志 2004 學位論文 ; thesis 137 zh-TW
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description 碩士 === 南華大學 === 出版事業管理研究所 === 92 ===   Due to the market share of books in Taiwan does not reach large scale and Taiwan has joined in WTO, the conglomerates come to the market one by one. That has impacted the publishing market in Taiwan significantly. To survive, the publishers have to look for various management strategy to achieve excellent performances.     This research classifies the publishers into six types, i.e. general public, references, textbooks, examination books, children readings and others. With the management strategy issued by Miles & Snow (1978), we group publishes into four types: analyzer, defender, prospector and reactor. And Kaplan & Norton’s Balanced Scorecard, which including financial perspectives, internal business process, innovation and learning, customer, is used to explore the differences in their management strategy by Chi-Square test and ANOVA.     Following are conclusions:   1.There is no significant difference between publishing types, management strategy and scale of investment.   2.Publishers of public books and references with distinct management strategy have no significant differences in emphasis of performances. It has the same result in publishing other books, but there are significant differences in textbooks and exam books.   3.Adopting different management strategy for publishing references has no significant differences in satisfaction of performance. But it has significant difference in publishing general public books, textbooks, exam books and others.
author2 Li-chih Ying
author_facet Li-chih Ying
Ching-mei Lu
陸青美
author Ching-mei Lu
陸青美
spellingShingle Ching-mei Lu
陸青美
The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
author_sort Ching-mei Lu
title The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
title_short The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
title_full The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
title_fullStr The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
title_full_unstemmed The Study on the Relationship Between Managerial Strategy and Performance on Publisher Industry
title_sort study on the relationship between managerial strategy and performance on publisher industry
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/12826318782061305892
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