| Summary: | 碩士 === 南華大學 === 管理科學研究所 === 92 === As emphasis on science and technology contemporarily, human being has dominated the competition ability and the profit in marketing. The competent personnel would create great merit for enterprises. On the contrary, however, the employment of the inadequate personnel would not only have invested the employing cost, but also lead to increase the charge of the on-the-job training afterwards. The efforts of enterprises in realizing the factors which influence the career orientation of job novices could improve employing efficiency of organizations and offer organizations, in addition, to re-design the working environment and administrating system on the purpose of attracting and retaining the superior human resource.
The purpose of the research is to investigate what effect the personal traits, the concept of work value, the ethics of money and the emphasis of work life quality have on the career orientation and their interactions in the subjects of senior high school and vocational high school students. The subjects are students just graduating from their schools and all receive the questionnaires in the matter of convenient sampling. There were 1350 questionnaires sent out and 1145 taken back. The valid questionnaires remained 1067 after eliminating the 78 invalid ones. The retake rate of valid questionnaires was 79.03 %. This study has adopted SPSS FOR WINDOWS as the tool for statistical analysis. For sampling data use research method for example, factor analysis, reliability analysis, descriptive distribution, T-test analysis,two-factor variance analysis（Two-way ANOVA）,pearson’s correlation, multiple regression analysis , hieraechical regression analysis ,cluster analysis and path analysis and so on.
The major conclusions of this study are as follows：
1. The different individual factors (like gender, education, job experience or saving habit) have made significant difference in personality traits, concept of work value, ethics of money , emphasis of work life quality and career-orientation.
2. The main effect in the sub-dimension of career-orientation had shown significant difference in two-factor variance analysis. Only had the two factors, gender and save habit, shown significant difference in the main effect and interaction effect on independence as a sub-dimension of career-orientation in two-factor variance analysis.
3. The personality traits, the concept of work value, the ethics of money and the emphasis of work life quality had significant relationship with the career-orientation.
4. The personality traits, the concept of work value, the ethics of money and the emphasis of work life quality had significant effect on the career-orientation in the subjects of students just graduating from the senior high schools and vocational high schools.
5. Cluster analysis had shown the significant difference.
The above inclusions can be shared with entrepreneur and concerning scholars. They also provide the basis of the future direction with concerning researchers.
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