Factors Affecting the Youth's Purchasing Behaviors of On-line Auction Bidding — The Case of Yahoo! Kimo Auction Website

碩士 === 南華大學 === 傳播管理學研究所 === 92 ===   The Internet-based E-commerce has become more and more popular business practice in our society as it breaks the boundary of time and space. Among the activities of E-commerce, on-line bidding is growing rapidly. Previous research put emphasis on the internet we...

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Bibliographic Details
Main Authors: Li-chin Chen, 陳儷今
Other Authors: Song-zan Chion Wei
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/57778858405678312539