A study of the relationship between students' cognitions and consuming intentions toward attributes of the school bus students in Hsing-Wu continuing education as samples.

• Main Author: 林從昭
• Other Authors: 陳珠龍
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/98968907790372207287

碩士 === 國防管理學院 === 後勤管理研究所 === 92 === Observing the surveying objects of students in the Continuing Education Division at Hsing-wu College, this research paper aims at investigating the influence of evaluations on characteristics of school buses on consumers’ preferences and consumption tendencies. Furthermore, it studies the interference on consumption tendencies brought about by surveying objects’ background variables and individual characteristics. Objects under survey include night school students in the Continuing Education Division who have/haven’t taken school buses. 423 effective questionnaires have been analyzed with the following founding: 1. Evaluations of the surveying objects have positive influence on consumption tendencies, while convenience takes the primary influential factor. 2. Rather than male objects, female objects tend to relate safety to consumption tendencies 3. Those with higher incomes are more likely to reflect the relationship between symbolism of school buses and consumption tendency than those with lower incomes.