A Research on New Product Development and Promotion Strategies in Technology and Market Demands Perspectives - Cases of Ultra-Lightweight Composite Panels

• Main Authors: Tung-Yu Kao, 高東郁
• Other Authors: Timothy-Tingson Wang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/64638314281868677684

碩士 === 國立東華大學 === 國際企業研究所 === 92 === The major issue of this research is on technique predictions. Based on the related literatures and inquisition studies, the influence of Ultra-Lightweight Composite Panels is investigated to predict the variability and the time requirement of commercialization. Based on the investigation of market needs and organizational buying behavior, this research develops a framework to grant development strategies of varied products by associating the Innovation、Technology and Market (I.T.M), was employed and the Balachandra & Friar three-dimensional new product development model. The feasibility of this framework is also verified in this research.