A Research on New Product Development and Promotion Strategies in Technology and Market Demands Perspectives - Cases of Ultra-Lightweight Composite Panels
碩士 === 國立東華大學 === 國際企業研究所 === 92 === The major issue of this research is on technique predictions. Based on the related literatures and inquisition studies, the influence of Ultra-Lightweight Composite Panels is investigated to predict the variability and the time requirement of commercialization. B...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64638314281868677684 |
| Summary: | 碩士 === 國立東華大學 === 國際企業研究所 === 92 === The major issue of this research is on technique predictions. Based on the related literatures and inquisition studies, the influence of Ultra-Lightweight Composite Panels is investigated to predict the variability and the time requirement of commercialization. Based on the investigation of market needs and organizational buying behavior, this research develops a framework to grant development strategies of varied products by associating the Innovation、Technology and Market (I.T.M), was employed and the Balachandra & Friar three-dimensional new product development model. The feasibility of this framework is also verified in this research.
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