The Influence of Computer self-efficacy,Money attitude ,perceived risk and Demographic variables on Internet Shopping Intention.

• Main Authors: Mei-Hua Chen, 陳美華
• Other Authors: 陳美紀
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/27579808458266529143

碩士 === 國立彰化師範大學 === 商業教育學系 === 92 === Abstract The purpose of this study was to investigate the influence of internet shopping intention on computer self-efficacy, money attitude, perceived risk as internet users. 　The documentary analysis method and a questionnaire were used to achieve this purpose. A web-based questionnaire was employed. The sample included 955 internet users , using “The Computer Self-efficacy , money attitude, perceived risk and shopping intention Questionnaire”. After the questionnaire was collected, statistical methods such as descriptive statistics, Factor analysis , one-way ANOVA, Pearson’s product-moment correlation , Cluster analysis and Stepwise Regression were employed to analyze the data. 　　The findings are as follows: 1. The characteristics of the majority respondents are male, high -educated and students. The results indicated that male subjects were higher motivated to shop on-line than their female counterparts；line shopping experience were found to have significantly higher　motivation to shop on-line than those without such experience. 2. There was a positive relationship between internet shopping intention , computer self-efficacy and money attitude；a negative relationship between internet shopping intention and perceived risk. 3. By using Two-Steps Cluster Analysis Method, we segment internet users into three groups which are ”Risk lover” Group ,”neutral” Group and ”Risk averser” Group. 4. The cumulative variance of computer self-efficacy, money attitude, perceived risk and the demographic variables to internet shopping intention was about 19.4%. Finally, recommendations based on the findings and conclusions of the study were made for internet seller and further study.