A Correlation Study of Product Visibility, Branded Product, and Consumer Conformity

A Correlation Study of Product Visibility, Branded Product, and Consumer Conformity

碩士 === 國立交通大學 === 管理學院碩士在職專班國際經貿組 === 92 === “Consumer Conformity” is an emerging topic in consumer behavior research with arising interests. Social psychologists first studied conformity using mostly experiments and generated many impressive results. An individual is more likely to conform to refer...

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Bibliographic Details
Main Author:	王雅��
Other Authors:	黃仁宏
Format:	Others
Language:	zh-TW
Online Access:	http://ndltd.ncl.edu.tw/handle/30006680519751005939

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