| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班資訊管理組 === 92 === With the soaring industrial competition, small/medium enterprises face not only the competition between rivals but the monopoly of the rising channel agents. Under such keenly competitive circumstances, it is a prior issue for the entrepreneurs to pursue the everlasting operation of their enterprises. Providing industries with incentive momentum, the development of the World Wide Web implies upgrade, progress, and definitely a new era of commercial revolution. The rise of E-commerce has sparked off prospects for the small/medium enterprises; it is also the driving force of the recently prosperous E-enterprises.
The specific aim of this thesis is to study the application of web multimedia technology, displaying electronic catalogues through various methods and techniques, as well as boosting up the efficiency of the website by connection to a database management system. Besides, the website uses multimedia online catalogues to attract the customers in a more realistic way. This multimedia E-commerce system, which launches web-marketing actions by presenting physical items into virtual reality, can establish a new channel market for the small/medium enterprises.
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