A Study of Real Estate Development And Management Practices in Taiwan

• Main Authors: Kuo-Lung Tseng, 曾國龍
• Other Authors: Ren-Jye Dzeng
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/71730422109848228803

碩士 === 國立交通大學 === 工學院碩士在職專班營建技術與管理學程 === 92 === Operation of a construction company involves versatile specialties and legal regulations, requiring professionals in every respect; the most important task for the management is how to integrate these professionals, so as to create distinguishing uniqueness and optimal niche. This will be one of the objectives of this study. In view of the major stages of the operation of a construction company, including land development, planning and design, construction and delivery of the finished building, each aspect of which has its own theory and method; yet the relative integration between different items, as well as researching and sharing of the practical experiences in each items, are lacking. In this paper, there will be a combination of the author’s over 20 years experience in the field of construction business, and research of goals and strategies of each of the stages; discussions are cut in from different angles of the practices, which the author believes shall be of great help to the domestic construction industry. It is also the author’s wish that entrepreneurs and high-level managers could have a thorough comprehension of total management, so that they can use it in the practical operations of running their companies. Total management refers to the process of setting goals for each phase and achieving them during the real estate development. The objective is to ensure project success and make the target profit. This approach has been applied to several projects the author was personally involved with, as well as of other companies, and has demonstrated good results.