A Study on housing mortgage Consumer Market Segmentation-A case study on C Bank for Taipei district

碩士 === 國立交通大學 === 經營管理研究所 === 92 === Housing mortgage is one of the main business functions of consumer banking in Taiwan. Its dollar amount is higher than any other single loan. Although the interest rate of housing mortgage is relatively smaller than other types of loans, banks only need to spend...

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Bibliographic Details
Main Authors: Yi-Wen Chen, 陳怡妏
Other Authors: Quang-Hua Chen
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/93601870560405126715