Behavioral Driving Force, From Charge Release or Benefit Search ?

• Main Authors: Chung-Wei Kan, 甘仲維
• Other Authors: Po-Lung Yu
• Format: Others
• Language: en_US
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/55322123355541295915

碩士 === 國立交通大學 === 資訊管理研究所 === 92 === This research examined factors that affect the human behavioral driving force. The findings support most of the hypotheses based on the theories of Habitual Domain. The results indicate that “charge” and “drive” are significant factors pertaining to the behavioral driving force of decision making. This is an important research since it examines a basic tenet of economic theory (that is, human behavioral choice is based on a drive to maximize utility), and the basic hypothesis of habitual domain theory (that is, human behavior is to minimize the charge or stress of life). The collection of all possible charges created by various goal functions is called the charge structure. Each event or activity may be associated with a set of goal functions. Our attention will be allocated to the events or activities which have the most significant influence on our entire charge structure. We examine the forces of human behaviors are to either release charge by the least resistance principle or positively search for benefit. Based on a model of behavioral mechanism and theory of habitual domains, we have studied the human behavioral driving force through questionnaires. In order to show the applicability of the theories of habitual domains, we systematically collected 192 samples to understand the behaviors of part-time and full-time students in Taiwan, to know how they allocated their time over a variety of events everyday, and to understand the behavioral driving forces and the correlation coefficient between charge and drive. The findings can make people aware issues of time management and to increase the productivity. This study is a contribution because of the lack of research in this area. Not only this research valuable because it investigates the human behavioral driving force further but it also reveal some of the many areas for future research.