The Success Factors for Taiwanese Machinery Startups

• Main Author: 彭鴻凱
• Other Authors: 虞孝成
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/28952261962442301108

碩士 === 國立交通大學 === 科技管理研究所 === 92 === The machinery industry is the basis of a nation’s economy. Most Taiwanese machinery companies are small and medium enterprises (SMEs). This posts challenges for them to compete against rivals with multinational presence and resources. The purpose of this study is to analyze the success factors of the precision machinery startups in Taiwan. Senior managers of machinery startups in Taiwan were surveyed to gather their expert opinions on this issue. Potential success factors in “Business Environment”, “Business Strategy”, and “Entrepreneurship” were the three dimensions of investigation. Factor analysis method was used to aggregate 14 key success factors for Taiwanese machinery startup companies. They include: (1) Production management and branding; (2) Relationship with supplier and external resources; (3) Product substitutability and niche market opportunities; (4) Government policies and IT capability; (5) Financial management capability; (6) Product innovation and servicing capability; (7) Cost-leadership strategy; (8) Product differentiation strategy; (9) Sustained growth of revenue and marketing strategy; (10) Strategy-oriented; (11) Sense of curiosity and motivation for learning; (12) Persist in quality; (13) Realistic objectives; (14) Innovation.