The Case Study of Product Differentiation Strategy in Post PC era

碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 92 === Facing the challenge of maturity of IT industry and production capacity from mainland China, Taiwanese IT manufactures can no longer survive by offering lowest cost products as what they used to do. This thesis introduces a real case to show how a...

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Bibliographic Details
Main Authors: Jack Chen, 陳崇文
Other Authors: Chyan Yang
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/96043868701432497766