The Case Study of Product Differentiation Strategy in Post PC era

• Main Authors: Jack Chen, 陳崇文
• Other Authors: Chyan Yang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/96043868701432497766

碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 92 === Facing the challenge of maturity of IT industry and production capacity from mainland China, Taiwanese IT manufactures can no longer survive by offering lowest cost products as what they used to do. This thesis introduces a real case to show how a scanner manufactures changed its strategy to develope new products by focusing on added value, based on product differentiation strategy rather than low cost. That change eventually proved could overcome its difficuilty from severe competition. This case study may bring up an opportunity to those manufactures who still try to find a way to survive.