Applying Theory of Constraints in the Search for the Most Appropriate Customers : Case of Taiwan Mobile phone Market
碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 92 === Experiencing stock and parts component adjusting period, the industry of global mobile phone enters the highland of stable growth. During this period, the price competition among mobile phone manufacturers is very sharp. The key issues that they face to maint...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06928080822396661646 |
| Summary: | 碩士 === 國立交通大學 === 高階主管管理學程碩士班 === 92 === Experiencing stock and parts component adjusting period, the industry of global mobile phone enters the highland of stable growth. During this period, the price competition among mobile phone manufacturers is very sharp. The key issues that they face to maintain their competitive advantage are reducing product cost and product segmentation. The mobile phone manufacturers hold their own competitive advantage by seeking the technology and OEM collaboration partners as well as transferring manufacturing activities to mainland China’s low-cost product station. Keener competition among the mobile phone manufacturers can be expected since the demand is declining and the technology platform is open.
The study first describes and analyzes the concept of the market of global mobile phone. Then it classifies the OEM situations among the major manufacturers of this market and the circumstance of OEM manufacturers in Taiwan respectively. Moreover, it discusses the effect of the mobile phone policy of Mainland China to KLA MobileTech Communication Business Unit. It then investigates how to find the most appropriate customer(s) and the strategy framework of product plan by the skeleton of Theory of Constraints.
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