| Summary: | 碩士 === 國立交通大學 === 管理科學系 === 92 === Since the consumer market is thriving and prosperous, continuously, many new products entry into market and some old exit. Whether the market is mature enough or acceptable is the major concern for the entrance of new products. New products include innovative technology, function or application. And, these will cause new products to compete with original ones in market directly, or substitute for original ones. The competitive relation and level between new and old one will impact their competitive strategy and methodology collectively.
The study tries to combine 2 existing innovative models together into an integrated innovative model that includes 3 dimensions and 8 quadrants. Then the application of the integrated innovative model in competitive level was studied. Through CMOS image sensor as the case study, a strong correlation between these two was found.
This study further suggests the quantitative correlation between innovative model and competitive level can be done by statistically. It will enhance the value of this integrated innovative model. A new product owner can make strategy for success by analyzing their products through this model.
|
|---|
