Discussion on factors influencing consumers' decision making on purchasing behavior - examples on consumers for tea drink.
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 92 === The market of tea drink is so volatile that no one can foresee what is the next superstar or market leader. After several decades, the market of tea drink in Taiwan evolves to have different flavored tea drinks. Therefore, companies compete in different as...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96587637876037507470 |