| Summary: | 碩士 === 國立成功大學 === 電信管理研究所 === 92 === In recent years, almost every developed country around the world has issued the 3G(third generation) telecommunication service licenses. However, the rollout of 3G services is delayed due to the excessively license fees and high deployment costs of radio and core networks. Meanwhile, a well developed wireless communication technique, WLAN (wireless local area network), is widely used and deployed in public areas such as airport, campus, and coffee shop. WLAN and 3G are regarded as complementary techniques with 3G providing broadband wireless access on the move or in the national wide area, while WLAN offers static access of large amount of data or files in public hotspot locations. The success of WLAN is increasingly regarded as positive news for the future developments of 3G services.
This paper is aim to find out the key factors and their relations for the successful rollout of mobile access services to the market. The assumption of mobile access network is that the services are provided by 3G operators using WLAN as complementary technique to deploy their wireless access networks. Analytic hierarchy process (AHP) is employed to analyze these important factors for wireless data services. In our proposed AHP model, five key factors, marketing strategy, potential competition, government policy, supply of network equipment or mobile terminal, and system technology, are identified. The respondents of this survey include experts in communication area from wireless communication industry, government sector, and research institute. The experts who serve in government come from the ministry of transportation and communication (MOTC) or the directorate general of telecommunication (DGT). Both sectors are the regulators of telecommunication services in Taiwan.
From this research it is revealed that the order of priority for the five key factors is marketing strategy followed by system technology, supply of network equipment or mobile terminal, government policy, and finally, potential competition. The results also show that in the sub-factors, reasonable price of transmission and rich content supply are the most two important sub-factors for the successful development of wireless access services.
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