A Contingency View of Hybrid Strategy~Based on Global R&D-active Companies.
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === The study examined the use of Porter’s (1980) generic strategies of overall cost leadership and differentiation in their pure and hybrid forms, and their effect on performance in a global recession period. In generic strategy, Porter thought firm should pu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ak6nqy |