A Study on the Relationships among Marketing Knowledge Competence, Product Innovation, Marketing Innovation and Market Performance
博士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Incessant innovation on the basis of knowledge has been a fundamental operational logic on the various aspects of this new economic era and the key to the creation of wealth lies in knowledge as well as in innovations. Marketing plays a strategic role in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/82753980587653892338 |