The Effect of Promotion Type, Promotion Situation, and Product Involvement on Brand Evaluations and Purchase Intention.
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 92 === Sales promotion is usually a short-term selling cause tool; it excites consumers or retailing to bring faster and more product or service. This research wants to understand sales promotion affect brand evaluation and purchase intention. The main objectives a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33408835960829043775 |