Principles for Applying Product Design Strategies that Can Help to Enhance Customer Loyalty
碩士 === 國立成功大學 === 工業設計學系碩博士班 === 92 === In recent years, researches on business, marketing, service quality, and customer satisfaction, point out the significance of building and maintaining customer loyalty. Loyal customers are the most important assets of any company and a vital resource for bus...
Main Authors: | Ta-Ming Tsai, 蔡達明 |
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Other Authors: | Ding-Bang Luh |
Format: | Others |
Language: | zh-TW |
Published: |
2004
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Online Access: | http://ndltd.ncl.edu.tw/handle/yb69k8 |
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