Principles for Applying Product Design Strategies that Can Help to Enhance Customer Loyalty

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 92 ===   In recent years, researches on business, marketing, service quality, and customer satisfaction, point out the significance of building and maintaining customer loyalty. Loyal customers are the most important assets of any company and a vital resource for bus...

Full description

Bibliographic Details
Main Authors: Ta-Ming Tsai, 蔡達明
Other Authors: Ding-Bang Luh
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/yb69k8