The Effects of Knowledge contents on Marketing Capabilites─An Empirical Study on Engineering Industry in Taiwan

• Main Authors: Bor-Ming Tzow, 鄒博名
• Other Authors: Ming-Tien Tsai
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/3t7r6u

碩士 === 國立成功大學 === 工學院工程管理專班 === 92 === 　　Depending on resources-based view, the school verifies that efficient knowledge management would result to sustainable competitive advantage, superior organizational capabilities and better organizational performance. But, there has been little systematic research attention to the dynamics of knowledge generation and their implication for organizational capabilities and performance on marketing perspective. 　　Since, we would like to conduct the systematic and academic study about the knowledge generation, organizational capabilities and marketing, and to empirically test the relations of three of all on Taiwan engineer industry. 　　The research results not only verify that the development of organizational marketing capabilities would be really facilitated by exposure to different learning channels such as internal relational, internal non-relational, external relational, and external non-relational learning channels, but also confirm that the organizational capabilities would induce that superior marketing capabilities.