The Study of the Trend of Banking Wealth Management

• Main Authors: Hsiu-Hui Yang, 楊琇惠
• Other Authors: CHYI DANIEL DOONG
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/86563005837070415477

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 92 === The financial liberalization, internationalization are the global development trend, our government also complies with this trend, and is regarded as the policy criterion of financial circles development the financial liberalization , internationalization. Financial liberalization, make the banks to face the competition not merely come from the same trade or business bank, and it is also come from not bankers e.g. investment bank, insurance company and others. And the service offered combination of deposits, trust investment, insurance and various kinds of assets management information especially comprehensive financial packages. The primary purpose of this study is to explore the influence to bank’s revenue contribution by cash deposit, import and export trade and investment products. According to the effect, how the strategies come from the bank. The empirical sample consists of 376 enterprise accounts collected from one branch of a national commercial bank in central Taiwan. In the study, come out the following: 1. Great influence to revenue contribution of financial products by interest rate change. 2. Customer operate investment products will bring higher revenue income to the bank. 3. Customers with higher idle cash (include current account, time deposit) will have more will to do investment products. Also discuss the development of the banking to know the trend of wealth management.