A Personalized Pricing Model with Multiple Markdowns to Maximize Revenue or Profit
碩士 === 國立中興大學 === 電子商務研究所 === 92 === Price is an element of marketing components; it represents the identified value of the product or service for buyers and sellers. Even more, price making is an important marketing decision. From consumers’or customers’ point of view, price is the payme...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32278566784941118578 |