Marketing Organization Characteristics Fit with Competitive Strategy and Its Relationship with Marketing Performance — An Study on Food Industry

Marketing Organization Characteristics Fit with Competitive Strategy and Its Relationship with Marketing Performance — An Study on Food Industry

碩士 === 國立中興大學 === 行銷學系 === 92 ===

Bibliographic Details
Main Authors:	Yi-Chun Hsieh, 謝宜均
Other Authors:	Shih-Yu Chou
Format:	Others
Language:	zh-TW
Published:	2004
Online Access:	http://ndltd.ncl.edu.tw/handle/82683536143365911236

Similar Items

An alternative to assess the fit between marketing organization characteristics and competitive strategy
by: Lee wei-yin, et al.
Published: (2005)

A Study of Fit of Marketing Organization Characteristics with Competitive Strategy on Marketing Performance — Comparison of Six Models of Fit
by: Shu-Fen Tai, et al.

Marketing Organization Characteristcs Fit with Competitive Strategy and Its Relationship with Marketing Performance--Profile Deviation and NuroFuzzy Analysis
by: Wu-Wen Chen, et al.
Published: (2006)

The Relationship of Business Strategy, Marketing Strategy and Organization Performance—Fit viewpoint
by: Ching-Yao Ho, et al.
Published: (2009)

The Pricing Competition and Marketing Strategies in Tourism Industry
by: Hui-chun Chen, et al.
Published: (2008)

Strategic fit of Competitive Strategy and Channel strategy with Marketing Channel Performance in Taiwan Digital Camera Industry
by: Yuh-Ming Shiau, et al.
Published: (2003)

DEVELOPMENT OF COMPETITIVE STRATEGIES OF RETAILERS IN FOOD MARKET
by: Oxana V. Khlopenko
Published: (2018-07-01)

DEVELOPMENT OF COMPETITIVE STRATEGIES OF RETAILERS IN FOOD MARKET
by: Oxana V. Khlopenko
Published: (2011-06-01)

The Competitiveness Analysis of Taiwan’s Food Machinery Industry in Asia-Pacific Market：A Case Study of T Company
by: Ma-lee Hsieh, et al.
Published: (2014)

A Study of Marketing Strategies for Hakka Cultural and Creative Industry in Sinwu, Taoyuan
by: Yi-Chun Hsieh, et al.

Motivations, Competitive Advantages and Strategies of Taiwanese Food and Beverage Industry in China Market
by: Pei-Shan Chang, et al.
Published: (2014)

The Competitiveness of Indonesian Halal Food Exports in Global Market Competition Industry
by: Nikmatul Masruroh
Published: (2020-07-01)

The study of the effect of the fit between marketing organization and corporate strategy on marketing performance
by: Fisch Y. Li, et al.
Published: (2005)

The Brand Establishment,Market Direction and Marketing Strategies Study– Organic Food Industry in the Middle part an example
by: Chang-Ming, Cheng, et al.
Published: (2008)

The marketing analysis of competitiveness of fitness-clubs in Kharkiv
by: Svitlana Stadnyk, et al.
Published: (2016-12-01)

Competition in Local Food Markets
by: Cristina Connolly, et al.
Published: (2019-05-01)

THE COMPETITIVE STRATEGY ANALYSIS OF INDOOR FITNESS EQUIPMENT INDUSTRY
by: Chun-Huang Lee, et al.
Published: (2007)

The impact of competitive marketing strategies on market share leadership : an application to the automobile industry
by: Epstein, Shelley R
Published: (1996)

The Effects of Relationship Marketing Programs on Competitive Advantages－Evidences from the Healthy Food Industry in Taiwan
by: Liu, Ying-Lain, et al.
Published: (2012)

Competitive strategies and market regulation in the cellular telecommunications industry
by: Valletti, Tommaso Maria
Published: (1998)

The Market Competition Strategy Analysis of Taiwan Orchid Industry
by: 蕭國華
Published: (2009)

TYPOLOGY OF MARKETING STRATEGIES FOR COMPANIES OF FOOD INDUSTRY
by: Joanna Szwacka-Mokrzycka
Published: (2013-12-01)

The Competitive Strategy of Organic Food Industry-A Case Study of M Company
by: Chun-Wen,Bai, et al.
Published: (2011)

THE RELATIONSHIP OF FINANCIAL STRATEGY WITH COMPETITIVE ENVIRONMENT AND MARKET SHARE
by: JOU, SHENG SHUNG, et al.
Published: (1996)

A Study of Market Competition, Organizational Identification and Loyalty for Managers in Insurance Industry
by: Hsieh, Jui-Cheng, et al.
Published: (2019)

Yield Curve Fitting Considering Market Illiquidity
by: Fu-Yao Hsieh, et al.
Published: (2005)

A study of Marketing Strategy of Organic Food at Supermarket
by: Teng-Huang Lan, et al.
Published: (2005)

A Study of the Competition and Marketing Strategy of Tea Industry in Taiwan
by: Lin, Shiu-Lin, et al.
Published: (1997)

Research on Competition and Market Strategies of 3G Industry in Taiwan
by: Fu-Hsin Yang, et al.
Published: (2006)

A Market Analysis and Competitive Strategies of Taiwan,s Lighting Industry
by: Ling-Shi Kuo, et al.
Published: (1999)

Dynamics of market and strategy for competitive advantage in Japanese mobile industry
by: Hiramoto, Yoshitaka, 1969-
Published: (2005)

The Swedish food retail market : An econometric analysis of the competition on local food retail markets
by: Blank, Malin, et al.
Published: (2004)

The Relationship between Book-to-Market Equity Effect, Market Value, Distress Risk, R&D, Momentum Effect, and Electronic Industry
by: YU CHUN HSIEH, et al.
Published: (2008)

Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil)
by: Mansoureh Aligholi, et al.
Published: (2017-07-01)

Analyzing Market Competitiveness of Fitness Equipment Manufacturers– Taking Company J as an Example
by: Chun-Che Hu, et al.
Published: (2015)

Managing the dimensions of relationship marketing in the food service industry
by: Firdaus Abdullah, et al.
Published: (2013)

The Study of Hosiery Industry Marketing and Tourism Promotion Strategies in Shetou
by: Hsiao-Ping Hsieh, et al.
Published: (2011)

Competitive Marketing Strategy in the Chinese Luxury Fashion Market
by: Andrew Sik-Ming Wu, et al.
Published: (2013)

Platform Competition in Two-Sided Markets: Implications of Dynamic Competitive Strategy for the Smartphone Industry
by: Joos, Roberto Alejandro, et al.
Published: (2012)

The financial markets in Taiwan : competitive marketing strategy in a growing market
by: Liu, Holly Li-Chen Yeh
Published: (2005)

Cannot write session to /tmp/vufind_sessions/sess_egsuh6sn6om7d9kjd305vfhrov