The Effect of Customer Relationship Management from Customer Perspectives on Relationship Value

The Effect of Customer Relationship Management from Customer Perspectives on Relationship Value

碩士 === 國立中興大學 === 企業管理學系研究所 === 92 === The main purpose in this study is to probe into the customer relationship management from customer perspectives and to find out its effect on relationship value in travel agency and bank industries. After the information collection from some significant intervi...

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Bibliographic Details
Main Authors:	Kuei-Yi Cheng, 鄭珪鎰
Other Authors:	Shyh-Rong Fang
Format:	Others
Language:	zh-TW
Published:	2004
Online Access:	http://ndltd.ncl.edu.tw/handle/24236320511621650160

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