The Effect of Customer Relationship Management from Customer Perspectives on Relationship Value
碩士 === 國立中興大學 === 企業管理學系研究所 === 92 === The main purpose in this study is to probe into the customer relationship management from customer perspectives and to find out its effect on relationship value in travel agency and bank industries. After the information collection from some significant intervi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24236320511621650160 |