An application study of consumer-based brand equity in Taiwan
碩士 === 國立政治大學 === 廣告研究所 === 92 ===
Main Author: | 李正祜 |
---|---|
Other Authors: | 祝鳳岡 |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/53188308305383804318 |
Similar Items
-
Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement
by: Bredberg, David, et al.
Published: (2009) -
Brand sensuality and consumer-based brand equity
by: Clarinda Adélia Martins Castro Sousa Rodrigues
Published: (2019) -
The study of brand relationship and brand equity to the consumer
by: YONG-JIE CHEN, et al.
Published: (2013) -
The Impact of Brand Equity on Consumer-Brand Relationship in Dissatisfaction
by: Shih-hua Li, et al.
Published: (2013) -
Brand equity & college athletics: investigating the effects of brand uncertainty situations on consumer-based brand equity
by: Higgins, Julie A.
Published: (2006)