An application study of consumer-based brand equity in Taiwan
碩士 === 國立政治大學 === 廣告研究所 === 92 ===
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/53188308305383804318 |
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ndltd-TW-092NCCU5471015 |
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oai_dc |
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ndltd-TW-092NCCU54710152015-10-13T13:01:31Z http://ndltd.ncl.edu.tw/handle/53188308305383804318 An application study of consumer-based brand equity in Taiwan 消費者基礎品牌權益衡量在台灣實務界的應用探討 李正祜 碩士 國立政治大學 廣告研究所 92 祝鳳岡 2004 學位論文 ; thesis 132 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立政治大學 === 廣告研究所 === 92 ===
|
| author2 |
祝鳳岡 |
| author_facet |
祝鳳岡 李正祜 |
| author |
李正祜 |
| spellingShingle |
李正祜 An application study of consumer-based brand equity in Taiwan |
| author_sort |
李正祜 |
| title |
An application study of consumer-based brand equity in Taiwan |
| title_short |
An application study of consumer-based brand equity in Taiwan |
| title_full |
An application study of consumer-based brand equity in Taiwan |
| title_fullStr |
An application study of consumer-based brand equity in Taiwan |
| title_full_unstemmed |
An application study of consumer-based brand equity in Taiwan |
| title_sort |
application study of consumer-based brand equity in taiwan |
| publishDate |
2004 |
| url |
http://ndltd.ncl.edu.tw/handle/53188308305383804318 |
| work_keys_str_mv |
AT lǐzhènghù anapplicationstudyofconsumerbasedbrandequityintaiwan AT lǐzhènghù xiāofèizhějīchǔpǐnpáiquányìhéngliàngzàitáiwānshíwùjièdeyīngyòngtàntǎo AT lǐzhènghù applicationstudyofconsumerbasedbrandequityintaiwan |
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