An application study of consumer-based brand equity in Taiwan

• Main Author: 李正祜
• Other Authors: 祝鳳岡
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/53188308305383804318

碩士 === 國立政治大學 === 廣告研究所 === 92 ===