醫藥公益行銷活動與健康傳播之研究-以演講議題活動為例
碩士 === 國立政治大學 === 新聞研究所 === 92 === Since the initiation of National Health Insurance in 1995, domestic medical environment has been changed. Medical and health section of newspapers, disseminating news closely related to the public health, have been vigorously growing since they are increasingly con...
Main Authors: | Lai Ying Nuan, 賴櫻暖 |
---|---|
Other Authors: | Herng Su |
Format: | Others |
Language: | zh-TW |
Published: |
2004
|
Online Access: | http://ndltd.ncl.edu.tw/handle/72304882114475748044 |
Similar Items
-
醫藥公益行銷活動與健康傳播之研究-以演講議題活動為例
by: 賴櫻暖, et al. -
企業參與公益活動與公益行銷之研究
by: 游舒惠 -
藝文活動行銷傳播策略之研究--以報社贊助大型展覽為例
by: YiFang Liou, et al.
Published: (2001) -
科技業公益活動的適配組合:公益活動類型、公益活動地點、企業執行長形象、消費者生活型態
by: 張令乙, et al. -
非營利組織活動行銷之研究- 以警廣活動為例
by: 洪宗適