醫藥公益行銷活動與健康傳播之研究-以演講議題活動為例

碩士 === 國立政治大學 === 新聞研究所 === 92 === Since the initiation of National Health Insurance in 1995, domestic medical environment has been changed. Medical and health section of newspapers, disseminating news closely related to the public health, have been vigorously growing since they are increasingly con...

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Bibliographic Details
Main Authors: Lai Ying Nuan, 賴櫻暖
Other Authors: Herng Su
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/72304882114475748044

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