Using discrete choice model to test the effect of promotion program
碩士 === 國立政治大學 === 統計研究所 === 92 === Discrete choice model has been demonstrated to be a useful tool for analyzing consumers’ choice behavior data in the area of transportation and marketing research. However, since a complete data set containing consumers’ history of purchase behavior was rarely avai...
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| Format: | Others |
| Language: | zh-TW |
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2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47609740747692014118 |