加盟連鎖型態中知識移轉之研究--以國際旅館業為例
碩士 === 國立政治大學 === 國際貿易研究所 === 92 === Abstract This study explores the transfer of knowledge in international hotel franchising. In particular, I examine the factors that affect the contents of know- how being transferred, the mechanisms of knowledge transfer, and the volumes of knowledge being tra...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28754509352246858617 |
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