沙烏地阿拉伯通信用品通路及日本居家用品通路之比較研究

• Main Author: 陳曜坤
• Other Authors: Lee,Jen-Fang
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/74196004902539617592

碩士 === 國立政治大學 === 科技管理研究所 === 92 === This research inquires into the comparison that the Japanese interior and Saudi ArabiaTelecommunication two country market channels compare. The channel is similar to the living creature organism, it will evolve along with science and Technology, consumer behavior, social environment of the flux then change, the survival comes Down in the most suitable and proper way; the summarizes as follows for two country channel: 1.Japan, the second economy in world, be experiencing the long-term recession, does this Research inquire into the change that the consumer purchases the behavior, cause the Channel what change After experiencing successively the channel change? Produce from domestic at first, the brand’s priority, changing into the overseas to produce, the quality has the initiative of reason? The new channel appearance and the channel business opportunities developed is why? How make the marketing, in response to the special note is why? Have those obstacles? Does the concretely develop sell channel have those? 2.Saudi Arabia, 21 centuries most the overlord absolute monarchy is national, the world is biggest to produce the oil country, studying its tariff after 2005 will adopt the same tax rate with the G.C.C. alliance country, to its channel possible variety is why ? And what country promotion way, the market characteristic, and what’s the valid sell ? Relatively study two country in the politics, economy, religion, population, quality, the difference on the channel, from two country totally different life style up set out, compete the degree by the market, request the difference to the product, possible business opportunities, the market future trend …etc.,makes the comparison, then find from the comparison social interaction is in two country business activities the companion plays the role, and the management of the channel need in the long-term planned necessity, and obtain the “ trust “ of the other party, can own the long-term cooperative relation. Sieve the appropriate channel individual cases meanwhile, the concrete operation mode that has the channel also makes the ratio with the theories to, for example the Japanese D company imports to come out in front for the interior company face arise problem physically, can be used as important reference of the supplier. And the Saudi Arabia SUP company and the AT company are all for the well-known telecommunication importer and wholesaler with new business innovative mode to analyze its channel successfully the management of way, and its core ability and with wholesaler retailer channel business’ concrete method. Besides the researcher conducts the experience in two country markets for eight years, putting forward at the two sides channel sells should the special note and advice, expect the scholar who studies to twO country channel market or to the sell industry forerunner who have the interest, be the further research data and the sell reference on the actual situation.