A case study of Chunghwa Telecom Mobile Business on marketing channel contract management model and cooperative relationship
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Under a circumstance of keen competitiveness at mobile phone market and an uncertainty of technique knowledge, the system carriers deeply realized that the best you can control the channel, the best you can win. For the past two years, a war of promotional cha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2004
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32525155143793630219 |