The Value Creation and Business Model of the KTV Chain Store System in Taiwan

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked hi...

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Main Authors: Leng-Hung Liu, 劉冷紅
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/53575650897067078843
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spelling ndltd-TW-092MCU056270042015-10-13T16:31:56Z http://ndltd.ncl.edu.tw/handle/53575650897067078843 The Value Creation and Business Model of the KTV Chain Store System in Taiwan 連鎖KTV體系之價值創造與營運模式之研究 Leng-Hung Liu 劉冷紅 碩士 銘傳大學 管理學院高階經理碩士學程 92 Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked higher expenses for synchronization fee and mechanical royalty, and these systems didn’t reject due to maintaining the system-wide image. Therefore, the performance of KTV chain store systems is going down. The research integrates the concepts and theoretical arguments of value nets, value creation and appropriation, industrial structural analysis to propose the strategic suggestion for the operation of KTV chain store systems. The research suggested: 1. The music publisher should be corporate with the KTV chain store system, the billing system is the key for the cooperation. To build the trust, the billing system should be discussion by both sides. 2. The key performance index is needed for managing each store. The capability to design the controlling mechanism and set up the key performance index is required. 3. To encourage the performance improvement activities of each store is needed for the performance upgrading of KTV chain store system. 4. The new business model is proposed. 作者未提供 陳振祥 2004 學位論文 ; thesis 110 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked higher expenses for synchronization fee and mechanical royalty, and these systems didn’t reject due to maintaining the system-wide image. Therefore, the performance of KTV chain store systems is going down. The research integrates the concepts and theoretical arguments of value nets, value creation and appropriation, industrial structural analysis to propose the strategic suggestion for the operation of KTV chain store systems. The research suggested: 1. The music publisher should be corporate with the KTV chain store system, the billing system is the key for the cooperation. To build the trust, the billing system should be discussion by both sides. 2. The key performance index is needed for managing each store. The capability to design the controlling mechanism and set up the key performance index is required. 3. To encourage the performance improvement activities of each store is needed for the performance upgrading of KTV chain store system. 4. The new business model is proposed.
author2 作者未提供
author_facet 作者未提供
Leng-Hung Liu
劉冷紅
author Leng-Hung Liu
劉冷紅
spellingShingle Leng-Hung Liu
劉冷紅
The Value Creation and Business Model of the KTV Chain Store System in Taiwan
author_sort Leng-Hung Liu
title The Value Creation and Business Model of the KTV Chain Store System in Taiwan
title_short The Value Creation and Business Model of the KTV Chain Store System in Taiwan
title_full The Value Creation and Business Model of the KTV Chain Store System in Taiwan
title_fullStr The Value Creation and Business Model of the KTV Chain Store System in Taiwan
title_full_unstemmed The Value Creation and Business Model of the KTV Chain Store System in Taiwan
title_sort value creation and business model of the ktv chain store system in taiwan
publishDate 2004
url http://ndltd.ncl.edu.tw/handle/53575650897067078843
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