The Value Creation and Business Model of the KTV Chain Store System in Taiwan
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked hi...
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ndltd-TW-092MCU056270042015-10-13T16:31:56Z http://ndltd.ncl.edu.tw/handle/53575650897067078843 The Value Creation and Business Model of the KTV Chain Store System in Taiwan 連鎖KTV體系之價值創造與營運模式之研究 Leng-Hung Liu 劉冷紅 碩士 銘傳大學 管理學院高階經理碩士學程 92 Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked higher expenses for synchronization fee and mechanical royalty, and these systems didn’t reject due to maintaining the system-wide image. Therefore, the performance of KTV chain store systems is going down. The research integrates the concepts and theoretical arguments of value nets, value creation and appropriation, industrial structural analysis to propose the strategic suggestion for the operation of KTV chain store systems. The research suggested: 1. The music publisher should be corporate with the KTV chain store system, the billing system is the key for the cooperation. To build the trust, the billing system should be discussion by both sides. 2. The key performance index is needed for managing each store. The capability to design the controlling mechanism and set up the key performance index is required. 3. To encourage the performance improvement activities of each store is needed for the performance upgrading of KTV chain store system. 4. The new business model is proposed. 作者未提供 陳振祥 2004 學位論文 ; thesis 110 zh-TW |
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碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Due to market matured, higher competitive pressure, cost structure changed,
and demand conditions changed, the KTV chain store systems in Taiwan are
confronted the situation of growth slowly and profitability decreased. Especially,
two big systems are asked higher expenses for synchronization fee and
mechanical royalty, and these systems didn’t reject due to maintaining the
system-wide image. Therefore, the performance of KTV chain store systems is
going down.
The research integrates the concepts and theoretical arguments of value
nets, value creation and appropriation, industrial structural analysis to propose
the strategic suggestion for the operation of KTV chain store systems. The
research suggested:
1. The music publisher should be corporate with the KTV chain store
system, the billing system is the key for the cooperation. To build the
trust, the billing system should be discussion by both sides.
2. The key performance index is needed for managing each store. The
capability to design the controlling mechanism and set up the key
performance index is required.
3. To encourage the performance improvement activities of each store is
needed for the performance upgrading of KTV chain store system.
4. The new business model is proposed.
|
author2 |
作者未提供 |
author_facet |
作者未提供 Leng-Hung Liu 劉冷紅 |
author |
Leng-Hung Liu 劉冷紅 |
spellingShingle |
Leng-Hung Liu 劉冷紅 The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
author_sort |
Leng-Hung Liu |
title |
The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
title_short |
The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
title_full |
The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
title_fullStr |
The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
title_full_unstemmed |
The Value Creation and Business Model of the KTV Chain Store System in Taiwan |
title_sort |
value creation and business model of the ktv chain store system in taiwan |
publishDate |
2004 |
url |
http://ndltd.ncl.edu.tw/handle/53575650897067078843 |
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