The Value Creation and Business Model of the KTV Chain Store System in Taiwan

• Main Authors: Learn-Hong Liu, 劉冷紅
• Other Authors: Jen-Shyang Chen
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/37662199771597266404

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === Due to market matured, higher competitive pressure, cost structure changed, and demand conditions changed, the KTV chain store systems in Taiwan are confronted the situation of growth slowly and profitability decreased. Especially, two big systems are asked higher expenses for synchronization fee and mechanical royalty, and these systems didn’t reject due to maintaining the system-wide image. Therefore, the performance of KTV chain store systems is going down. The research integrates the concepts and theoretical arguments of value nets, value creation and appropriation, industrial structural analysis to propose the strategic suggestion for the operation of KTV chain store systems. The research suggested: 1. The music publisher should be corporate with the KTV chain store system, the billing system is the key for the cooperation. To build the trust, the billing system should be discussion by both sides. 2. The key performance index is needed for managing each store. The capability to design the controlling mechanism and set up the key performance index is required. 3. To encourage the performance improvement activities of each store is needed for the performance upgrading of KTV chain store system. 4. The new business model is proposed.