An Analysis of Competitive Advantage and Construction of Knowledge Map for Taiwan Chemical Industry

碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === This study is made based on the chemical industry in Taiwan to find out competitive advantage. Through collecting and deciphering data from past development and realize the present developing situation and from both historical and marketing aspect this study a...

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Bibliographic Details
Main Authors: Chang,Chi-Tong, 張啟東
Other Authors: Dr.Lu, Juin-Cherng
Format: Others
Language:zh-TW
Published: 2004
Online Access:http://ndltd.ncl.edu.tw/handle/643766
Description
Summary:碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 92 === This study is made based on the chemical industry in Taiwan to find out competitive advantage. Through collecting and deciphering data from past development and realize the present developing situation and from both historical and marketing aspect this study attempts to figure out the theoretical framework based on Diamond theory, Five forces theory and SWOT analysis and Success key factors for the chemical industry Knowledge management has received much attention from practitioner in the past few years. We discuss the major components of text mining techniques required for knowledge map in particular. The set of documents is the collection of speech given by Y.C. Wang, the famous God of Business in Taiwan. We applied the proposed text mining approach to this document sets to generate it respective knowledge map. The purpose of this map is to show the tacit knowledge to find out competitive advantage and management logic.