| Summary: | 碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 92 === This paper discusses
On-line Travel E-Commerce booking industry has became increasing popular as the internet becomes bigger and bigger. More and more travel vacations are book through Internet nowadays. Big enterprises have spotted this opportunity, and they all began to target this market; since Internet businesses can save cost, and therefore, increasing the profits. Besides saving money, Internet booking is also faster and more efficient, it helps the enterprises to expand their market and give them opportunity to grow. New marketing strategies have been developed as on-line Travel E-Commerce booking becoming increasingly popular, more and more travel agencies has gone online in the past few years. In the year 2000 alone, tens of online booking agencies were formed in Taiwan, and they have all been doing well since then. This article is based on Delone and Mclean IS Model (l992) alone with analysis of experts from the field.
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