Research on key success factors in Formosa Television Corporation Reengineering

• Main Authors: Shiou-Yue Chou, 周秀玥
• Other Authors: 作者未提供
• Format: Others
• Language: zh-TW
• Published: 2004
• Online Access: http://ndltd.ncl.edu.tw/handle/hzev58

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 92 === New wave of media shakeout has invaded Taiwan’s television industry. It implies commercial television should make innovation quickly to keep up with this trend. This development of television industry has resulted in reform of communication technology toward digitalization, satellization and broadband. This study takes Formosa Television as a case study to explore in impact of media reform, in which context that FTV has executed media reorganization, meanwhile, to understand the diversity in crucial success factors of reorganization among FTV management level and staff. Finally, by quantitative method, this study generalized the effects of FTV reorganization. Data sampling of this study divided into two parts, one is questionnaire for management level, in the purpose to study how these managers involving media reorganization, evaluating their cognition to reasons for reorganization, crucial success factors of reorganization, and the degree of implementation, as well as final performance. Second part is questionnaire for employee, aimed to evaluate employee’s cognition to crucial success factors of reorganization. Comparing these two parts of questionnaires to conclude the final result, and then conducting in-depth interview pointing to three directors, by which, it can be integrated to crucial success factors of FTV reorganization. A. Reasons to apply business reengineering FTV directors consider the three important reasons of reorganization as following: (a.) impact of communication technology development, (b.) tradition industry management can’t adapt to the change of media market infrastructure and (c) organization systems on-going can’t adapt to future development. However, FTV employee considers three important reasons as following (a).impact of communication technology development. (b). face to challenge by competitors. (c). enhance quality of content and service. From above, technology, television market and future development, and future challenge are reasons of FTV reorganization, and it presents FTV is reactive of business reengineering form. B. Crucial Success Factors of reorganization This study assessed manager level cognition to reasons of reorganization to conclude crucial success factors of business reengineering. It found “management support” is the most important Crucial success factor, next one is leadership empower arbitratement, and “emphasis on department integration”, and ”clear statement of goal and mission for reorganization to employee” are ranked as third important reasons, forth is building effective communication channel and planning clear reorganization direction and vision, fifth is choosing competent directors to lead reorganization, and making good connection with reorganization result and company target. The study results show in FTV, the key point of reorganization is not only in information and technology, but also in organization authorization, source planning and integration, as well as employee identification to reorganization value. C. Reorganization Impact on FTV Study found those four key factors as below: “organization structure alignment”, “effective communication channel”, “encouraging block release” and “work procedure development aimed to company profit” are highly correlative to company performance. It means those factors are FTV crucial success factors of reorganization, and reorganization execution result is also very successful.